- Simultaneous fulfillment of legal and technical requirements for nationwide sales in China, while exploring strategic partnerships with early childhood education specialists
- Primary target set on women in their 30s and 40s, with plans to gradually expand sales channels like online commerce platforms and offline department stores
[by Jin, Yu Jeong] 바카라 에볼루션 announced on February 24 that its home-use laser beauty device, PURAXEL MEin, has obtained China's CVC certification. The company stated that the clearance of the product represents a key regulatory milestone for official distribution and commercialization in China and that it is currently in the final stages of entering the local market.
This CVC certification is a mandatory regulatory requirement for the distribution of home-use, electrical, and beauty 바카라 에볼루션s in China. It entails compliance with national standards for critical technical parameters, including product safety, performance, electromagnetic compatibility, and durability.
With the acquisition of this certification, 바카라 에볼루션 has fulfilled the requisite legal and technical standards for nationwide commercialization in China. The company anticipates that official recognition of its proprietary laser miniaturization and precision control technologies will provide a credible reference point in forthcoming negotiations with major distribution channels and e-commerce platforms within the Chinese market.
PURAXEL MEin is a home-use device that incorporates a miniaturized version of the Er:YAG fractional laser technology traditionally used in hospitals, clinics, and professional aesthetic equipment. According to 바카라 에볼루션, the device functions as a multi-platform beauty system that integrates radiofrequency (RF), water droplet ultrasound, and cooling functions. Its core mechanism is based on generating microchannels in the skin via laser application, thereby enhancing the transdermal absorption efficiency of cosmetic ingredients.
The company intends to fully target the premium home aesthetics segment through a ‘platform-based product strategy,’ positioning its device in contrast to conventional single-function home care products. Building on this recent certification, LAMEDITECH announced that it is expediting sales finalization with multiple distribution partners in China. In particular, it is currently engaged in strategic distribution discussions with a specialized early childhood education group operating approximately 1,000 educational centers across 400 cities nationwide, with negotiations having progressed steadily since the second half of 2025.
The prospective partner operates a large-scale platform with more than 100,000 cumulative members. By leveraging this educational infrastructure, LAMEDITECH has identified women in their 30s and 40s, particularly mothers with relatively high spending power on both childcare and personal care, as its primary target demographic. In line with this, the company plans to accelerate early market penetration by leveraging nationwide training centers as experiential marketing hubs, enabling direct exposure to the device’s technological features while establishing a transition structure from product experience to purchase.
Furthermore, drawing on sales performance data and consumer feedback generated through this distribution model, 바카라 에볼루션 plans to gradually broaden its sales channels to encompass major Chinese e-commerce platforms, offline department stores, and specialized retail distributors. Through this approach, the company aims to build a sustainable consumer laser device business model that integrates with repeat-purchase cosmetics and other products, rather than relying on one-time exports, and lay the groundwork for stable mid- to long-term growth.
"CVC certification is the most important criterion for demonstrating both the technical perfection and reliability of a product to Chinese consumers and distribution partners. Leveraging the differentiated competitiveness of PURAXEL MEin's platform, which integrates laser, ultrasound, and radiofrequency technologies, we will rapidly establish a stable distribution model centered on consumers in their 30s and 40s in China, who possess a strong purchasing power and a high level of self-investment," said Choi Jong-seok, CEO of LAMEDITECH.
"Building on this foundation, we will expedite the expansion of our distribution network throughout China and advance into the global home-use laser device market," Choi further added.